ZOOX
2D Animation, Brand Introduction | 2023
ZOOX is a fun and innovative autonomous driving technology that offers safer, more enjoyable transportation. The animation follows the experience of riding with ZOOX in the style of a picture book.
Clip Studio Paint, After Effects
Process
During storyboard development, I eliminated any descriptive letters to keep the animation playful and stylized. Since I was handling a lot of 2D illustrations, I adjusted each styleframe to make sure the amount of information was evenly distributed throughout the video. I also created cell animation for the final logo reveal to make a natural transformation from the car tires to O's.
1st Storyboard
2nd Storyboard
Final Storyboard
Initial Sketch
